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Google's Interest-Based Advertising (Beta)

Google’s Interest-Based Advertising (Beta)

In light (at least partially) of Yahoo’s new targeting features that were announced earlier this month, Google is quickly following suit in a post made by the VP of Product Management, Susan Wojcicki. According to the post,
We think we can make online advertising even more relevant and useful by using additional information about the websites [...]

New Targeting Features From Yahoo

New Targeting Features From Yahoo

At last week’s annual conference of the Interactive Advertising Bureau (IAB) in Orlando, Yahoo revealed that the company will be rolling out new targeting features. These new options, which include behavioural targeting, are intended to help marketers more precisely target ads to specific audiences. It’s been awhile since Yahoo has been able to make good [...]

Search Share Down For Google, Up for Yahoo

Search Share Down For Google, Up for Yahoo

A recent press release was published by comScore, a leading Internet marketing research company, with a breakdown of the U.S. search market share among the major search engines.
This report focuses on the market share for January and compares it to the previous month, and indicates that Google has lost some market share while Yahoo [...]

Link Tag Gets Canonical Relationship Attribute

Link Tag Gets Canonical Relationship Attribute

A couple of days ago, the big three GYM search engines (Google, Yahoo, Microsoft Live) announced their united support towards the new relationship attribute “canonical.”
This tag was created to better manage duplicate content that is generated by multiple URLs pointing to the same page - a common situation for large sites that automatically [...]

Merry Christmas and Happy Holidays!

Merry Christmas and Happy Holidays!

I just wanted to say Merry Christmas and Happy Holidays from SearchEnginePanel.com! I hope everyone’s having a safe and wonderful holiday and enjoys their time off.
It appears that others from the search engine industry are in a festive mood as well… except for Live.com. Here are some pictures of search engine homepages today.
Ask.com’s [...]