Search Engine Panel

You are browsing the archives of Yahoo.

After many months of finger-crossing, both the U.S. Department of Justice and the E.U.’s legislative European Commission have given the green light to the proposed search agreement between Microsoft and Yahoo. It’s been a rough ride between the second and third-place search engines, which even includes some tough words being thrown at each other in [...]

The end of the year is drawing closer and here are some of the top search queries for 2009 across multiple search engines. Last year, names like Britney Spears, Barack Obama, and Miley Cyrus were hot (especially on Yahoo). What thoughts were on the minds of searchers this year?
Yahoo Top 10 Overall Searches
[...]

In light (at least partially) of Yahoo’s new targeting features that were announced earlier this month, Google is quickly following suit in a post made by the VP of Product Management, Susan Wojcicki. According to the post,
We think we can make online advertising even more relevant and useful by using additional information about the websites [...]

At last week’s annual conference of the Interactive Advertising Bureau (IAB) in Orlando, Yahoo revealed that the company will be rolling out new targeting features. These new options, which include behavioural targeting, are intended to help marketers more precisely target ads to specific audiences. It’s been awhile since Yahoo has been able to make good [...]

A recent press release was published by comScore, a leading Internet marketing research company, with a breakdown of the U.S. search market share among the major search engines.
This report focuses on the market share for January and compares it to the previous month, and indicates that Google has lost some market share while Yahoo [...]