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Flash Files Getting Partially Indexed

The biggest news this week (at least from SEP’s perspective), is the announcement made by Adobe entitled, "Adobe Advances Rich Media Search on the Web." According to the press release,
Adobe is providing optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information [...]

Yahoo Glue Pages - Universal & Blended Search

Yahoo Glue Pages - Universal & Blended Search

Riddle: Ask.com has well-organized ones, Google has ugly ones, and now Yahoo is implementing them too. What are they?
Answer: Universal search result pages (a.k.a. blended search or federated search).
Universal search pages, or as Yahoo calls them, "Glue Pages," have been showing up on Yahoo India late last week. While still in beta, Yahoo’s Glue Pages [...]

Hitwise’s March 2008 U.S. Search Results

Last week, Hitwise announced the latest figures of March’s U.S. search engine searches based on a sample of 10 million U.S. Internet users. Google achieved an all-time high, while the other G.Y.M. members (Yahoo and Microsoft) sunk to all-time lows. The results are summarized below.
Percentage of U.S. Searches Among Leading Search Engines

March 2008

February 2008

March 2007

Google

67.25%

66.44%

64.13%

Yahoo

20.29%

20.59%

21.26%

MSN [...]

Microhoo Takeover Battle Rages On

Microhoo Takeover Battle Rages On

Today, the press and blogosphere learned that Microsoft’s CEO had sent a public letter to Yahoo’s Board of Directors last Friday, with a three week time-frame for them to come to a buyout agreement. The letter essentially attempts to justify the initial offer of $44.6 billion , and threatens to take the offer directly [...]

Acquiring .EDU Links Through Yahoo Search

Acquiring .EDU Links Through Yahoo Search

Backlinks from the coveted educational .EDU top-level domain has long been sought after by SEOs for their theorized link-weight. It’s believed that links from .EDU pages carry more importance and are valued higher by search engines, since the websites of education institutions are supposed to be more authoritative. Whether this postulate is true or [...]