Search Engine Panel

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The repercussions to last month’s announcement of Yahoo’s nonexclusive agreement to serve Google ads to Yahoo’s search network have been under scrutiny by many people, including advertisers using Yahoo Search Marketing (YSM) and AdWords. Search marketing companies like SearchIgnite have also been looking into the effects of the partnership on paid search campaigns.
A report released [...]

The four main keyword matching options are briefly described in Search Engine Panel’s Lexicon, but examples of how to properly implement these options should aid in truly understanding their key differences and uses. Also, I did say that I’d go deeper into keyword matching options in my post on How to Pay Less for Keywords [...]

Most search engine marketers are content with their results from the main paid search advertising networks: Google AdWords; Yahoo Search Marketing; Microsoft adCenter and; Ask.com Sponsored Listings. However, the advertiser saturation in these ad networks begets more cost-effective paid search engines elsewhere. Let’s see why.
The smaller pool of advertisers on other paid search networks generates [...]

In addition to search engine optimization, there exists the pay-per-click / paid search / paid inclusion branch of search engine marketing. We’ve all dipped our feet into search advertising networks such as Google AdWords, Yahoo Search Marketing or Microsoft adCenter (or even more vertical-specific networks).
Certain keywords can get quite costly, so here are some [...]