Archive for Yahoo Search Marketing
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New Targeting Features From Yahoo
At last week’s annual conference of the Interactive Advertising Bureau (IAB) in Orlando, Yahoo revealed that the company will be rolling out new targeting features. These new options, which include behavioural targeting, are intended to help marketers more precisely target ads to specific audiences. It’s been awhile since Yahoo has been able to make good [...]
Yahoo Rich Ads in Search
As announced in the Yahoo Search Marketing blog, Yahoo will be rolling out a new program that goes beyond simple text ads. “Rich Ads in Search” will allow advertisers to add videos, images, and custom search boxes to their advertisements, delivering a more effective sales experience.
Below is an example of a Pedigree ad that is [...]
Insufficient Traffic From YSM
In the past week, many Yahoo Search Marketing (YSM) advertisers have been reporting significant drops to the level of traffic they are receiving from Yahoo’s ad network. It seems that this is more than just a random occurrence, as advertisers in different categories are feeling the traffic drought.
While it is normal for overall traffic to [...]
Yahoo Responds to Auto-Optimization Claims
Advertisers using the Yahoo Search Marketing (YSM) platform received an email on January 5th from the YSM team, notifying them of changes to the YSM terms and conditions. The main reason being was to officially empower the Yahoo staff with ability to “optimize accounts” without any warning (bar the lone January 5th email).
Auto account optimizations [...]
When to Bypass Paid Search Campaigns
Although a lot of attention is usually placed on how to pay less for keywords in PPC campaigns and how to optimize paid search campaigns in general, we rarely look at cases in which we can bypass paid search altogether. This may seem counterintuitive, as the most effective way to cut pay-per-click costs is to [...]
