Search Engine Panel

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For those who have been following this blog since its inaugural month, you may remember a post entitled “Incorporating SEO in Website Creation” in November. It reiterates the novelty of search engine optimization and highlights the benefits in considering SEO factors early on in any website design project.
However, the marketing and IT departments need to [...]

The Internet of today is bustling over Web 2.0 words like weblogs, wikis, and widgets. However, it’s important that SEMs (search engine marketers) stay true to a business’ purpose and avoid misapplying the Web 2.0 toolbox.
The Web 2.0 “look” encompasses much more than light colours, cute rounded corners, and huge buttons. The overall design should [...]

Search engine optimization was made just a little easier last week with the inception of “Content Analysis” features in Google’s Webmaster Tools. The Content Analysis page can be found under the Diagnostic section, and builds upon the previously available reports of any crawling and indexing issues discovered by the GoogleBot spider.
Content Analysis information consists of [...]

At last week’s PubCon search marketing conference in Las Vegas, a question was raised to Matt Cutts regarding Google’s treatment towards subdomains and subdirectories, also known as folders. Just to recap on convention, we have, subdomain.yoursite.com/subdirectory.
It turns out that an algorithm change was actually implemented weeks ago regarding this issue, and that subdomains of a [...]

Every SEO knows to avoid using Flash to build websites like it’s the plague, but there are times when a client’s needs will call for Flash elements. Graphic designers and especially animators absolutely love Flash because it’s generally easy to use and works across multiple platforms and browsers. Unfortunately, spiders will simply ignore any animation [...]