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User-Generated Content and the Power of Blogs

User-Generated Content and the Power of Blogs

User-Generated Content
Whether it be the decreasing cost of the Internet, its ease of use, an affinity for expression, sheer vanity, or a combination of them all, the amount of user-generated content (UGC) is rising exponentially. Everyone from your best friend’s mother to your neighbour’s kitten has a MySpace/Facebook/Orkut/Bebo account or user profile somewhere with [...]

Google Sites To Challenge Microsoft SharePoint

After over a year of acquiring JotSpot, a software company that specialized in enterprise social software, Google has finally launched Google Sites - a renaissance of JotSpot with Google branding.
Google Sites screenshot:

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Keep The Marketing and IT Teams Apprised

For those who have been following this blog since its inaugural month, you may remember a post entitled “Incorporating SEO in Website Creation” in November. It reiterates the novelty of search engine optimization and highlights the benefits in considering SEO factors early on in any website design project.
However, the marketing and IT departments need to [...]

Avoiding Web 2.0 Overload

The Internet of today is bustling over Web 2.0 words like weblogs, wikis, and widgets. However, it’s important that SEMs (search engine marketers) stay true to a business’ purpose and avoid misapplying the Web 2.0 toolbox.
The Web 2.0 “look” encompasses much more than light colours, cute rounded corners, and huge buttons. The overall design should [...]

Content Analysis Through Webmaster Tools

Search engine optimization was made just a little easier last week with the inception of “Content Analysis” features in Google’s Webmaster Tools. The Content Analysis page can be found under the Diagnostic section, and builds upon the previously available reports of any crawling and indexing issues discovered by the GoogleBot spider.
Content Analysis information consists of [...]