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Google Insights for Search Tool
New this week to the delight of many search marketers and SEOs is the Google Insights for Search tool. This new tool comes on the heels of Google Trends for Websites and Google Ad Planner which were both released in late July, yet still manages to impress advertisers by providing very specific information, patterns, and [...]
Adaptive & Versatile Paid Search Strategies
Many long hours can go into the research, development, and implementation of a paid search campaign, but for a pay per click strategy to stay successful, it must be both versatile and adaptive. Change is an inevitable circumstance when it comes to the Internet, and as search marketers we need to embrace it with an [...]
Four Signs of a Great Search Engine Optimizer
Every now and then I run into web designer portfolio sites and services that also claim to be SEOs. Most of these sites look great, but only half of these web designers understand and adhere to web standards, while the other half think that a website is great as long as it looks good on [...]
