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If you have stumbled upon our Resources page sometime in the past six months, you might have noticed “IndexTools,” which is listed in the “Analytics / ROI Tools” section. IndexTools is described there as,

Recently acquired by Yahoo (April 2008), IndexTools is a web analytics platform that currently surpasses [Google] Analytics in terms of being integrated [...]

It has been a little over a week since the unveiling of the complete Live Search Webmaster Center, and there seems to be only a little interest (if any) in this latest Microsoft product. Not only is there a lack of interest in general over Webmaster Center, but there’s a lack of acknowledgment over it. [...]

New this week to the delight of many search marketers and SEOs is the Google Insights for Search tool. This new tool comes on the heels of Google Trends for Websites and Google Ad Planner which were both released in late July, yet still manages to impress advertisers by providing very specific information, patterns, and [...]

Many long hours can go into the research, development, and implementation of a paid search campaign, but for a pay per click strategy to stay successful, it must be both versatile and adaptive. Change is an inevitable circumstance when it comes to the Internet, and as search marketers we need to embrace it with an [...]

Every now and then I run into web designer portfolio sites and services that also claim to be SEOs. Most of these sites look great, but only half of these web designers understand and adhere to web standards, while the other half think that a website is great as long as it looks good on [...]