Archive for Web 2.0
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Search Engine Marketing in 2009
With the new year fast approaching and as you begin drafting your new year resolutions, be sure to set some goals for staying ahead in your search engine marketing efforts. The Internet is always springing up new opportunities for reaching your audience, and here are a couple of ways to lead the pack in 2009.
Mobile [...]
Thinking Beyond Simple Demographics
Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical location, sex, language, household size, education, marital status, etc. These demographics provide a solid starting point for knowing who is in the target [...]
Google Launches Google Health Beta
Yesterday, Google Health Beta was launched with praises from some and to the dismay of others. The idea of a Google service for health care providers had been speculated as early as July of 2006, with a confirmation of the Google Health project by CEO Eric Schmidt in February of 2008.
Google Health is primarily a [...]
Avoiding Web 2.0 Overload
The Internet of today is bustling over Web 2.0 words like weblogs, wikis, and widgets. However, it’s important that SEMs (search engine marketers) stay true to a business’ purpose and avoid misapplying the Web 2.0 toolbox.
The Web 2.0 “look” encompasses much more than light colours, cute rounded corners, and huge buttons. The overall design should [...]
