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While most Internet users of the world are accustomed to seeing paid search ads clearly labelled as “sponsored links” or some variation thereof, such has not been the case for users of China’s Baidu search engine. Pay-per-click advertisements are completely integrated… err… hidden… into the organic listings in the SERPs, making them indistinguishable from organic [...]

With the new year fast approaching and as you begin drafting your new year resolutions, be sure to set some goals for staying ahead in your search engine marketing efforts. The Internet is always springing up new opportunities for reaching your audience, and here are a couple of ways to lead the pack in 2009.
Mobile [...]

With the plethora of businesses germinating onto the web, it is becoming increasingly imperative to build, develop, and reinforce your brand online. This enables you to create a reputation among the public, and more critically, to foster a relationship with your potential customers. Branding also makes it easier to distinguish yourself from the rest of [...]

Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical location, sex, language, household size, education, marital status, etc. These demographics provide a solid starting point for knowing who is in the target [...]

According to Reuters, Yahoo has been working hard at a new design for their homepage. This new homepage still hasn’t been rolled out for most web users, and Yahoo states that less 15% of them are being fed the new design. Here’s a screenshot of the new homepage (click to enlarge).

At first glance, the “new” [...]