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The biggest news this week is the release of Google’s new web browser, called “Google Chrome.” By some estimates, Google Chrome has already gained 1% of the browser market share in its inaugural unveiling a couple of days ago. This is comparable to Microsoft’s Internet Explorer with about 70% of the market, and Mozilla’s FireFox [...]

Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this latest update, the most useful one is probably “Audience Insights,” so we will begin with looking at that.
Audience [...]

Many people have heard of PageRank, which seeks to numerically value the importance of a webpage based on the quantity and quality of inbound links to, and outbound links from, a webpage. Microsoft researchers and developers have created a better (according to some) method of evaluating a page’s importance, dubbed “BrowseRank.” Rather than ranking based [...]

Every now and again a new search engine will hit the market, claim to be the next Google, make a small ripple in the search ocean and then dwindle off. The lucky few are bought and internalized, although most fall into debt and disappoint their VC backers. Some of the ambitious search engines include Wikia, [...]

Given last week’s excitement over Flash files getting partially indexed, I thought it would be a good time to reconsider applicable uses of Flash in web designs. Although Flash isn’t inherently compliant with search engine optimization, it could be used appropriately in certain instances. Here’s a quick spotlight on using SWFObject for SEO benefits, followed [...]