Search Engine Panel

You are browsing the archives of user experience.

Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical location, sex, language, household size, education, marital status, etc. These demographics provide a solid starting point for knowing who is in the target [...]

According to Reuters, Yahoo has been working hard at a new design for their homepage. This new homepage still hasn’t been rolled out for most web users, and Yahoo states that less 15% of them are being fed the new design. Here’s a screenshot of the new homepage (click to enlarge).

At first glance, the “new” [...]

The lights have long been dimming Ask.com’s corner, as the layoffs in March had foreshadowed. More signs of desperation have surfaced last week as Ask began trading in goodwill and relevant search results for a little bit of cash. Sure, companies need to make money, but is their latest decision short-sighted and detrimental to their [...]

The biggest news this week is the release of Google’s new web browser, called “Google Chrome.” By some estimates, Google Chrome has already gained 1% of the browser market share in its inaugural unveiling a couple of days ago. This is comparable to Microsoft’s Internet Explorer with about 70% of the market, and Mozilla’s FireFox [...]

Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this latest update, the most useful one is probably “Audience Insights,” so we will begin with looking at that.
Audience [...]