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Google Sites To Challenge Microsoft SharePoint

After over a year of acquiring JotSpot, a software company that specialized in enterprise social software, Google has finally launched Google Sites - a renaissance of JotSpot with Google branding.
Google Sites screenshot:

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Microsoft Releases adCenter Desktop Beta (0)
Content Analysis Through Webmaster Tools (0)

Long Tail Searches Are On The Rise

An introductory post was made here on SEP last November about capturing long tail search traffic, and this subject is getting more attention as of late. An exclusive meeting was held earlier this month, where Google?s Analytics expert Avinash Kaushik disclosed an interesting trend.
In Q4 of 2007, the average query on Google reached four words [...]

Excluding Poor Sites From Content Network

As many of us have come to realize, the seeds of search engine optimization can take months before bearing fruit. Pay-per-click advertising is a much quicker means in acquiring search engine traffic, although it’s usually more expensive as well. In this post we will discuss how to make pay-per-click advertising cheaper and ultimately improve your [...]

Content Analysis Through Webmaster Tools

Search engine optimization was made just a little easier last week with the inception of “Content Analysis” features in Google’s Webmaster Tools. The Content Analysis page can be found under the Diagnostic section, and builds upon the previously available reports of any crawling and indexing issues discovered by the GoogleBot spider.
Content Analysis information consists of [...]

More adCenter Tools for Search Marketers

Microsoft has presented search marketers and advertisers with an early Christmas present this year, with plans for a more extensive array of tools in adCenter. Some advertisers have been critical of Microsoft’s search engine Live.com, as it only commands about 7.4% of search traffic in the United States, placing it well behind Google and Yahoo, [...]