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Last week, the experts in click fraud at Click Forensics disclosed of their newest version of the Click Forensics traffic quality management platform. This system is intended to detect instances of click fraud such that advertisers and publishers alike can improve on converting quality traffic to sales.
How do they do it?
Well, CF monitors [...]
Google’s Webmaster Tools is in the process of changing its look. The old main “Dashboard” page now hides behind “Home,” and unread messages from the Message Center are now prominently displayed at the top.
The new “Home” page (click to enlarge):
I’m happy to report that the side navigation is much faster now (optimized AJAX?), so browsing [...]
One of the primary objectives of maintaining an online presence is to generate traffic that lead to sales from new and existing customers. Chances are that they use search engines somewhere in their buying process, which is why search engine optimization is an important aspect that should be considered during web development. Google has recently [...]
If you have stumbled upon our Resources page sometime in the past six months, you might have noticed “IndexTools,” which is listed in the “Analytics / ROI Tools” section. IndexTools is described there as,
Recently acquired by Yahoo (April 2008), IndexTools is a web analytics platform that currently surpasses [Google] Analytics in terms of being integrated [...]
Every week I log into my Webmaster Tools account to look out for potential crawling or indexing issues with my sites. Usually, I will also check to see if the newer pages are getting indexed, as well as quickly look over whether any new links have been found. None of these sites are designed for [...]