Archive for social media marketing

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Fake Linkbaiting Tactics Punishable by Google

Link bait is defined in our lexicon as “a method of accumulating a large number of inbound links… through unique sensational editorial content or tools… submitted to social media sites in hopes of building inbound links from other sites.” Its ability to generate a substantial amount of relevant links has caught the attention of many.
Unfortunately, [...]

April 2008 PageRank Update and VisualRank

April 2008 PageRank Update and VisualRank

Google datacenters have been busy the past couple of days as they were updating toolbar PageRanks (TBPR) across the board. The last complete PageRank update was in late February. SearchEnginePanel.com maintained its PR2 since getting ranked, and is now up to PR3 from this latest update. I’m attributing the small step to writing fresh [...]

User-Generated Content and the Power of Blogs

User-Generated Content and the Power of Blogs

User-Generated Content
Whether it be the decreasing cost of the Internet, its ease of use, an affinity for expression, sheer vanity, or a combination of them all, the amount of user-generated content (UGC) is rising exponentially. Everyone from your best friend’s mother to your neighbour’s kitten has a MySpace/Facebook/Orkut/Bebo account or user profile somewhere with [...]

Microhoo Takeover Battle Rages On

Microhoo Takeover Battle Rages On

Today, the press and blogosphere learned that Microsoft’s CEO had sent a public letter to Yahoo’s Board of Directors last Friday, with a three week time-frame for them to come to a buyout agreement. The letter essentially attempts to justify the initial offer of $44.6 billion , and threatens to take the offer directly [...]

AOL Acquires Bebo for $850 Million

AOL’s $850 million (cash) acquisition of the Bebo social networking site comes to surprise for many, despite rumours that Bebo was looking for a buyer. After all, rumours of mergers and acquisitions fly around the Internet everyday. Bebo had however already partnered with AOL in integrating the AIM messenger client with its service.
Although [...]