Archive for social media marketing

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Finding Your Blogosphere Footprint

Finding Your Blogosphere Footprint

In last month’s post on Improving the User Experience with Site Analytics, we have theorized that producing quality content is not only best for our website, but more importantly, is best for achieving the main objectives of our presence online. In more general terms, we should seek to market our website to the user experience [...]

Search Engine Marketing in 2009

Search Engine Marketing in 2009

With the new year fast approaching and as you begin drafting your new year resolutions, be sure to set some goals for staying ahead in your search engine marketing efforts. The Internet is always springing up new opportunities for reaching your audience, and here are a couple of ways to lead the pack in 2009.
Mobile [...]

2008 Year-End SEO Checklist

2008 Year-End SEO Checklist

With 2008 quickly coming to an end, and this being our last post in the “search engine optimization” category for the year, I just thought that it would be a good time to compile a checklist of SEO concepts for you to reconsider and audit against your existing websites.

Keyword Research
Add any foreseeable emerging phrases or [...]

Microsoft BrowseRank & Implicit Voting

Many people have heard of PageRank, which seeks to numerically value the importance of a webpage based on the quantity and quality of inbound links to, and outbound links from, a webpage. Microsoft researchers and developers have created a better (according to some) method of evaluating a page’s importance, dubbed “BrowseRank.” Rather than ranking based [...]

Connecting To Your Target Audience

Connecting To Your Target Audience

In addition to making our daily lives simpler and more productive, the Internet has also refueled the advertising machine. The Internet has become a new platform for reaching an audience, and a method of finding new, previously untapped markets. But with the plethora of consumers (and marketers) going online, it is becoming ever so important [...]