Search Engine Panel

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Click through rate (CTR) is a key metric in determining the effectiveness of a pay per click campaign, and is one of the first areas to look at for getting better returns on our paid search advertisements. One way of improving an ad’s Quality Score, and thus pay less for our keywords, is to improve [...]

Google datacenters have been busy the past couple of days as they were updating toolbar PageRanks (TBPR) across the board. The last complete PageRank update was in late February. SearchEnginePanel.com maintained its PR2 since getting ranked, and is now up to PR3 from this latest update. I’m attributing the small step to writing fresh [...]

As alluded to in Sunday’s “Hectic Easter Weekend” post, I’ve been on the lookout for a fresh new template for SEP. This new theme, Bozzeny’s SIMSEK3C, was released just a couple of weeks ago and I’ve been busy customizing it for the past few days.
The main objective I sought to achieve revolved around more user-friendly [...]

I’ve learned over the weekend that migrating a blog to a new hosting service while being away from your computer is a recipe for disaster. You might have noticed some downtime here at SEP along with some strange error messages, and even non-existent RSS feeds! Not to worry though, as I’m now back at my [...]

Pay per click advertising has become a staple in most online advertising strategies over the past few years, with the growing use of search engines for looking up just about anything. All the while, banner advertising has been cast aside and deemed ineffective simply because no one clicks on them anymore. Unfortunately, the purpose of [...]