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An introductory post was made here on SEP last November about capturing long tail search traffic, and this subject is getting more attention as of late. An exclusive meeting was held earlier this month, where Google?s Analytics expert Avinash Kaushik disclosed an interesting trend.
In Q4 of 2007, the average query on Google reached four words [...]

Internet usage and its ability to quickly and easily spread information has without a doubt been changing the way we shop in general. Let’s look at three reasons why businesses need to really implement a strong search engine optimization and marketing plan.
1. Comparison Shopping
With the onslaught of product information floating around the Internet, it’s important [...]

In the course of researching and reviewing a variety websites online, I have come across some that follow good SEO practices, but seem to overlook the same basic SEO elements. I bring to your attention one of them.
The TITLE Attribute
Although most search engine optimizers will remember to use the ALT attribute for their images, they [...]

When it comes to link building initiatives, it is important to look beyond the sheer volume of inbound links to your website. Getting hundreds of incoming links from low quality sites is decidedly not as beneficial as a handful of links from high authority sites.
As would be expected, most of these “high authority” websites are [...]

Search engine optimization was made just a little easier last week with the inception of “Content Analysis” features in Google’s Webmaster Tools. The Content Analysis page can be found under the Diagnostic section, and builds upon the previously available reports of any crawling and indexing issues discovered by the GoogleBot spider.
Content Analysis information consists of [...]