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User-Generated Content
Whether it be the decreasing cost of the Internet, its ease of use, an affinity for expression, sheer vanity, or a combination of them all, the amount of user-generated content (UGC) is rising exponentially. Everyone from your best friend’s mother to your neighbour’s kitten has a MySpace/Facebook/Orkut/Bebo account or user profile somewhere with [...]

Here are five great search engine marketing tips inspired by the Chief Marketing Officer of Newsforce, Dana Todd. With respect to building a solid search marketing campaign, you should have:

Good tracking software along with good Key Performance Indicators.
Establishing baseline metrics for measuring campaign performance.
Various methods of keyword generation.
Good solid copywriting.
Continuous tweaking and updating.

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In comScore’s recent 2007 U.S. Internet Year in Review, the second-fastest growing Internet audience was women, trailing the number one category of politics. Attributing and omitting the political growth to the presidential election, the women’s community effectively becomes the most rapidly growing Internet user-base. Their 35% increase in growth is comparable to the “retail consumer [...]

For those who have been following this blog since its inaugural month, you may remember a post entitled “Incorporating SEO in Website Creation” in November. It reiterates the novelty of search engine optimization and highlights the benefits in considering SEO factors early on in any website design project.
However, the marketing and IT departments need to [...]

With last year’s introduction of universal (blended) search results followed by the $1.65 billion purchase of YouTube, we knew that video ads were next to appear on Google search result pages. Google has begun testing last Thursday according to a NYT article.
It looks as though these ads will operate on a cost-per-click basis and be [...]