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Most search engine marketers are content with their results from the main paid search advertising networks: Google AdWords; Yahoo Search Marketing; Microsoft adCenter and; Ask.com Sponsored Listings. However, the advertiser saturation in these ad networks begets more cost-effective paid search engines elsewhere. Let’s see why.
The smaller pool of advertisers on other paid search networks generates [...]

As small business owners and campaign managers well know, pay per click campaign budgets aren’t as liberal as we would like them to be. Fortunately, there are ways to pay less for your chosen keywords and while maintaining (or bettering) your ads’ visibility, click-through rate, and the overall ROI.
Keyword Matching Options
For the most part, you [...]

In addition to search engine optimization, there exists the pay-per-click / paid search / paid inclusion branch of search engine marketing. We’ve all dipped our feet into search advertising networks such as Google AdWords, Yahoo Search Marketing or Microsoft adCenter (or even more vertical-specific networks).
Certain keywords can get quite costly, so here are some [...]

It’s been about half a year since Website Optimizer beta was released along with a two-part webinar series that introduced the nuts and bolts of the service. The first webinar was a little shaky from what I remember, and people had issues downloading the right software and getting the sound to work through the phonelines.
Okay. [...]

User-Generated Content
Whether it be the decreasing cost of the Internet, its ease of use, an affinity for expression, sheer vanity, or a combination of them all, the amount of user-generated content (UGC) is rising exponentially. Everyone from your best friend’s mother to your neighbour’s kitten has a MySpace/Facebook/Orkut/Bebo account or user profile somewhere with [...]