Archive for search traffic
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Demystifying PageRank - What It Is And Isn’t
PageRank (PR) is probably one of the most debated topics in the SEO world. It has stirred controversy and created misunderstanding since its inception, and many webmasters do not fully understand its true meaning. Even with the dictionary definition in hand, some still struggle to understand PageRank’s implications and effects. First let’s demystify PageRank and [...]
Four Signs of a Great Search Engine Optimizer
Every now and then I run into web designer portfolio sites and services that also claim to be SEOs. Most of these sites look great, but only half of these web designers understand and adhere to web standards, while the other half think that a website is great as long as it looks good on [...]
Three Tips for Optimizing Paid Search Campaigns
In addition to search engine optimization, there exists the pay-per-click / paid search / paid inclusion branch of search engine marketing. We’ve all dipped our feet into search advertising networks such as Google AdWords, Yahoo Search Marketing or Microsoft adCenter (or even more vertical-specific networks).
Certain keywords can get quite costly, so here are some [...]
April 2008 PageRank Update and VisualRank
Google datacenters have been busy the past couple of days as they were updating toolbar PageRanks (TBPR) across the board. The last complete PageRank update was in late February. SearchEnginePanel.com maintained its PR2 since getting ranked, and is now up to PR3 from this latest update. I’m attributing the small step to writing fresh [...]
Long Tail Searches Are On The Rise
An introductory post was made here on SEP last November about capturing long tail search traffic, and this subject is getting more attention as of late. An exclusive meeting was held earlier this month, where Google?s Analytics expert Avinash Kaushik disclosed an interesting trend.
In Q4 of 2007, the average query on Google reached four words [...]
