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It’s a well-known fact that Google tracks click-throughs from its search engine result pages (SERPs) to the webpages listed there, and it seems that they have recently changed the way they track these clicks. Until recently, listings in the SERPs would use the simple URL redirects of “google.com/url?q=referral” to determine where traffic is coming from, [...]

In the past week, many Yahoo Search Marketing (YSM) advertisers have been reporting significant drops to the level of traffic they are receiving from Yahoo’s ad network. It seems that this is more than just a random occurrence, as advertisers in different categories are feeling the traffic drought.
While it is normal for overall traffic to [...]

After two weeks of running the “Did you mean” feature by default on Google, SEOs, webmasters, and searchers alike are finding the “enhanced” option to be irrelevant and even cumbersome.
The “Did you mean” feature was initially implemented with the goal of helping searchers find what they’re really looking for, by suggesting alternate search queries. [...]

You may have noticed that for some of your websites, especially big and/or highly trafficked ones, links to that website will appear directly underneath its listing in the search engine result pages (SERPs) of Google. These links are called “sitelinks,” and they are somewhat controllable through Google’s Webmaster Tools, which offers this definition:
Sitelinks are additional [...]

One of the primary objectives of maintaining an online presence is to generate traffic that lead to sales from new and existing customers. Chances are that they use search engines somewhere in their buying process, which is why search engine optimization is an important aspect that should be considered during web development. Google has recently [...]