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Pay per click advertising has become a staple in most online advertising strategies over the past few years, with the growing use of search engines for looking up just about anything. All the while, banner advertising has been cast aside and deemed ineffective simply because no one clicks on them anymore. Unfortunately, the purpose of [...]

Internet usage and its ability to quickly and easily spread information has without a doubt been changing the way we shop in general. Let’s look at three reasons why businesses need to really implement a strong search engine optimization and marketing plan.
1. Comparison Shopping
With the onslaught of product information floating around the Internet, it’s important [...]

The first steps have been taken and your company has an online presence in the blink of an eye. But the honeymoon phase can come to an abrupt end just as quickly if you don’t monitor and manage its reputation on the Internet. There are a handful of things that should be keeping track of, [...]