Archive for Quality Score
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Upgrades to AdWords Quality Scoring
Google ushered in the use of Quality Scores in AdWords three years ago, with the intention of allowing more effective advertisements and higher quality websites to advertise more cheaply. At first, a strong focus was placed on getting better click through rates, as it was (and still is) a key factor in determining one’s Quality [...]
High Response Time Warnings
Google Webmaster Tools is a wonderful little resource with tools and information for webmasters regarding crawling and indexing of their websites. One nice feature about Webmaster Tools is its message center, that acts as a mini inbox with messages about websites that you have verified with Google. Verification can be accomplished through uploading a specifically [...]
How to Get Better Click Through Rates
Click through rate (CTR) is a key metric in determining the effectiveness of a pay per click campaign, and is one of the first areas to look at for getting better returns on our paid search advertisements. One way of improving an ad’s Quality Score, and thus pay less for our keywords, is to improve [...]
Minimum Bids at AdWords Spike Again
The minimum bids for keywords in Google AdWords are influenced by many factors such as advertiser competition, the relevancy of the ad’s landing page, as well as the time it takes to fully load the page. Since click through rate (CTR) is also included in a campaign’s "Quality Score," it’s a good idea to focus [...]
How to Pay Less for Keywords in PPC Campaigns
As small business owners and campaign managers well know, pay per click campaign budgets aren’t as liberal as we would like them to be. Fortunately, there are ways to pay less for your chosen keywords and while maintaining (or bettering) your ads’ visibility, click-through rate, and the overall ROI.
Keyword Matching Options
For the most part, you [...]
