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Yahoo Shortens Data Retention to 90 Days
Yahoo announced Wednesday that they will be updating their policies regarding how long they will retain user search data. According to their press release,
Under the new policy, Yahoo! will anonymize user log data within 90 days with limited exceptions for fraud, security and legal obligations. Yahoo! will also expand the policy to apply not only [...]
Behavioural Targeting and ValueClick
The ever-growing number of people flocking toward the online world, as well as the increasing intensity of Internet usage, have long been in the sights of ambitious advertisers and marketers. Sending the right targeted message to a target audience is important for staying on budget, and emerging technologies are paving the way for more precise [...]
Google’s New Web Browser - Google Chrome
The biggest news this week is the release of Google’s new web browser, called “Google Chrome.” By some estimates, Google Chrome has already gained 1% of the browser market share in its inaugural unveiling a couple of days ago. This is comparable to Microsoft’s Internet Explorer with about 70% of the market, and Mozilla’s FireFox [...]
