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Many long hours can go into the research, development, and implementation of a paid search campaign, but for a pay per click strategy to stay successful, it must be both versatile and adaptive. Change is an inevitable circumstance when it comes to the Internet, and as search marketers we need to embrace it with an [...]

Click through rate (CTR) is a key metric in determining the effectiveness of a pay per click campaign, and is one of the first areas to look at for getting better returns on our paid search advertisements. One way of improving an ad’s Quality Score, and thus pay less for our keywords, is to improve [...]

The repercussions to last month’s announcement of Yahoo’s nonexclusive agreement to serve Google ads to Yahoo’s search network have been under scrutiny by many people, including advertisers using Yahoo Search Marketing (YSM) and AdWords. Search marketing companies like SearchIgnite have also been looking into the effects of the partnership on paid search campaigns.
A report released [...]

The minimum bids for keywords in Google AdWords are influenced by many factors such as advertiser competition, the relevancy of the ad’s landing page, as well as the time it takes to fully load the page. Since click through rate (CTR) is also included in a campaign’s "Quality Score," it’s a good idea to focus [...]

In addition to making our daily lives simpler and more productive, the Internet has also refueled the advertising machine. The Internet has become a new platform for reaching an audience, and a method of finding new, previously untapped markets. But with the plethora of consumers (and marketers) going online, it is becoming ever so important [...]