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It’s a well-known fact that Google tracks click-throughs from its search engine result pages (SERPs) to the webpages listed there, and it seems that they have recently changed the way they track these clicks. Until recently, listings in the SERPs would use the simple URL redirects of “google.com/url?q=referral” to determine where traffic is coming from, [...]

Having a presence in the online world is quickly becoming common, and everyone from companies to the average Joe is leaving their digital footprint on it. This is exemplified through the many product pages, online albums of family pictures, and candid consumer reviews that exist on the Internet. But just as it is worthwhile to [...]

Although a lot of attention is usually placed on how to pay less for keywords in PPC campaigns and how to optimize paid search campaigns in general, we rarely look at cases in which we can bypass paid search altogether. This may seem counterintuitive, as the most effective way to cut pay-per-click costs is to [...]

While most Internet users of the world are accustomed to seeing paid search ads clearly labelled as “sponsored links” or some variation thereof, such has not been the case for users of China’s Baidu search engine. Pay-per-click advertisements are completely integrated… err… hidden… into the organic listings in the SERPs, making them indistinguishable from organic [...]

Reputation management is often considered to be a search engine optimization issue rather than a paid search one. Blogs, review sites, forums, and other online outlets mentioned in SEP’s "Management of Your Online Reputation " post all involve web pages that are likely to show up in organic search results.
Nonetheless, this doesn’t mean that [...]