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After many months of finger-crossing, both the U.S. Department of Justice and the E.U.’s legislative European Commission have given the green light to the proposed search agreement between Microsoft and Yahoo. It’s been a rough ride between the second and third-place search engines, which even includes some tough words being thrown at each other in [...]

The full deployment of Microsoft’s new search… I mean, decision engine called “Bing” is to be completed today via Bing.com. While Microsoft’s Live Search never really caught on due to poor marketing and, more significantly, poor search results, the company hopes to gain market share with the rebranded and reworked Bing search engine. Live.com’s HTTP [...]

The U.S. Department of Justice is currently undergoing a review of the settlement between Google and the Association of American Publishers and the Authors Guild. These two entities had filed a class action suit against the search monolith back in 2005, but have only recently settled. Unfortunately for Google, the terms of settlement are now [...]

This past week, rumours have emerged surrounding a deal between computer-maker Dell and Microsoft, although representatives from both companies declined to offer any comments. In the near future, Dell computers will begin to be shipped with Microsoft Live Search preinstalled onto the computer systems, effectively making Live Search the default search engine for new Dells.
The [...]

Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this latest update, the most useful one is probably “Audience Insights,” so we will begin with looking at that.
Audience [...]