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An introductory post was made here on SEP last November about capturing long tail search traffic, and this subject is getting more attention as of late. An exclusive meeting was held earlier this month, where Google?s Analytics expert Avinash Kaushik disclosed an interesting trend.
In Q4 of 2007, the average query on Google reached four words [...]

When it comes to SEO, people usually only focus on optimizing sites to rank highly in SERPs for specific sets of keywords. If you’ve been in the search industry for a while, you will come to realize that there are very competitive keywords out there, and that it is extremely difficult to obtain a high [...]