Archive for keyword research
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Secrets to Search Engine Optimized Content
We have all heard the phrase "content is king," and unique content indeed reigns supreme. However, beyond the mantra of writing highly unique content, exists additional SEO copywriting secrets. Some of these "secrets" are simply SEO guidelines that simply get neglected from being applied to the art of copywriting. Let’s look at some applications of [...]
Google Search Results Becoming Case-Sensitive?
There have been a few reports from the search community that Google is showing signs of being case-sensitive. I’ve ran a dozen or so test searches myself with varying uppercase and lowercase letters, but there hasn’t been any changes in the search results. The total number of search results found differed by less than [...]
Top Five Advantages to In-House Link Building
There are many benefits for having an in-house (internal) search engine optimization team, and link building is one method of capitalizing on them. You will notice that some of the following factors spill over to other SEO endeavours as well. A caveat I should mention is that the following advantages alone will not enable an [...]
Long Tail Searches Are On The Rise
An introductory post was made here on SEP last November about capturing long tail search traffic, and this subject is getting more attention as of late. An exclusive meeting was held earlier this month, where Google?s Analytics expert Avinash Kaushik disclosed an interesting trend.
In Q4 of 2007, the average query on Google reached four words [...]
