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With 2008 quickly coming to an end, and this being our last post in the “search engine optimization” category for the year, I just thought that it would be a good time to compile a checklist of SEO concepts for you to reconsider and audit against your existing websites.

Keyword Research
Add any foreseeable emerging phrases or [...]

One of the primary objectives of maintaining an online presence is to generate traffic that lead to sales from new and existing customers. Chances are that they use search engines somewhere in their buying process, which is why search engine optimization is an important aspect that should be considered during web development. Google has recently [...]

Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this latest update, the most useful one is probably “Audience Insights,” so we will begin with looking at that.
Audience [...]

New this week to the delight of many search marketers and SEOs is the Google Insights for Search tool. This new tool comes on the heels of Google Trends for Websites and Google Ad Planner which were both released in late July, yet still manages to impress advertisers by providing very specific information, patterns, and [...]

The four main keyword matching options are briefly described in Search Engine Panel’s Lexicon, but examples of how to properly implement these options should aid in truly understanding their key differences and uses. Also, I did say that I’d go deeper into keyword matching options in my post on How to Pay Less for Keywords [...]