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Getting your domain banned and complete website deindexed is by far the worse penalty that a search engine can impose on your website. Such an occurrence instantly drops search traffic to zero, and drags down leads and revenues along with it. A banned website effectively does not exist in the eyes of search engines, [...]

Every now and again a new search engine will hit the market, claim to be the next Google, make a small ripple in the search ocean and then dwindle off. The lucky few are bought and internalized, although most fall into debt and disappoint their VC backers. Some of the ambitious search engines include Wikia, [...]

Google Webmaster Tools is a wonderful little resource with tools and information for webmasters regarding crawling and indexing of their websites. One nice feature about Webmaster Tools is its message center, that acts as a mini inbox with messages about websites that you have verified with Google. Verification can be accomplished through uploading a specifically [...]

The biggest news this week (at least from SEP’s perspective), is the announcement made by Adobe entitled, "Adobe Advances Rich Media Search on the Web." According to the press release,
Adobe is providing optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information [...]

PageRank (PR) is probably one of the most debated topics in the SEO world. It has stirred controversy and created misunderstanding since its inception, and many webmasters do not fully understand its true meaning. Even with the dictionary definition in hand, some still struggle to understand PageRank’s implications and effects. First let’s demystify PageRank and [...]