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Site Language Affected by PDF Files

Imagine having a website that is written entirely in English and is targeted towards an English-speaking community. All your incoming links are from other English websites, and even your geographic targeting setting in Webmaster Tools is set to Australia, Canada, the United States, or the United Kingdom. However, your website is labeled as Spanish by [...]

Universal Search for Google Maps

While searching for local businesses, Google Maps has always been adequate in displaying locations on a map along with the relevant addresses, contact phone numbers, and mailing addresses. But what if we wanted more information?
With the success of universal search (a.k.a. blended or federated search) in normal organic search results, Google Maps will also be [...]

Weird Google UK SERP Updates

The most recent updates to Google.co.uk’s search engine result pages this month have been troubling. Google UK searchers are noticing many more rubbish web pages being displayed on the first page for completely irrelevant queries. Some UK SEOs are suspecting that the increased rankings are due to higher numbers of inbound links, as opposed to [...]

Microsoft Releases adCenter Desktop Beta

Today’s the first day of SMX Advanced 2008 in Seattle, and the President of Microsoft’s Platform & Services Division, Kevin Johnson, announced the release of adCenter Desktop Beta only moments ago. Traditionally, the only means for managing adCenter campaigns was through a web browser, which could be quite tedious and inefficient for large or [...]

Fake Linkbaiting Tactics Punishable by Google

Link bait is defined in our lexicon as “a method of accumulating a large number of inbound links… through unique sensational editorial content or tools… submitted to social media sites in hopes of building inbound links from other sites.” Its ability to generate a substantial amount of relevant links has caught the attention of many.
Unfortunately, [...]