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After many months of finger-crossing, both the U.S. Department of Justice and the E.U.’s legislative European Commission have given the green light to the proposed search agreement between Microsoft and Yahoo. It’s been a rough ride between the second and third-place search engines, which even includes some tough words being thrown at each other in [...]

Back when Facebook ads became available, it had piqued the interest of many advertisers due to the tremendous growth in Facebook’s user base, and its wide reach of Internet-savvy consumers. Below is a message I received from a friend of mine who had given Facebook ads a shot earlier this year. It details his experience [...]

In last month’s post on Improving the User Experience with Site Analytics, we have theorized that producing quality content is not only best for our website, but more importantly, is best for achieving the main objectives of our presence online. In more general terms, we should seek to market our website to the user experience [...]

Having a presence in the online world is quickly becoming common, and everyone from companies to the average Joe is leaving their digital footprint on it. This is exemplified through the many product pages, online albums of family pictures, and candid consumer reviews that exist on the Internet. But just as it is worthwhile to [...]

In light (at least partially) of Yahoo’s new targeting features that were announced earlier this month, Google is quickly following suit in a post made by the VP of Product Management, Susan Wojcicki. According to the post,
We think we can make online advertising even more relevant and useful by using additional information about the websites [...]