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Back when Facebook ads became available, it had piqued the interest of many advertisers due to the tremendous growth in Facebook’s user base, and its wide reach of Internet-savvy consumers. Below is a message I received from a friend of mine who had given Facebook ads a shot earlier this year. It details his experience [...]

As announced in the Yahoo Search Marketing blog, Yahoo will be rolling out a new program that goes beyond simple text ads. “Rich Ads in Search” will allow advertisers to add videos, images, and custom search boxes to their advertisements, delivering a more effective sales experience.
Below is an example of a Pedigree ad that is [...]

With the plethora of businesses germinating onto the web, it is becoming increasingly imperative to build, develop, and reinforce your brand online. This enables you to create a reputation among the public, and more critically, to foster a relationship with your potential customers. Branding also makes it easier to distinguish yourself from the rest of [...]

The ever-growing number of people flocking toward the online world, as well as the increasing intensity of Internet usage, have long been in the sights of ambitious advertisers and marketers. Sending the right targeted message to a target audience is important for staying on budget, and emerging technologies are paving the way for more precise [...]

Pay per click advertising has become a staple in most online advertising strategies over the past few years, with the growing use of search engines for looking up just about anything. All the while, banner advertising has been cast aside and deemed ineffective simply because no one clicks on them anymore. Unfortunately, the purpose of [...]