Archive for demographics
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Fox “News” Hates Me and Other SEOs
It is not uncommon for the right-wing “news” agency, Fox, to be spreading lies and fear to the general population, and last week they took a step further into the territory of spreading misinformation. According to their article, SEOs (Search Engine Optimizers) are alone, friendless, and rightfully so, because we are apparently
… part of a [...]
New Targeting Features From Yahoo
At last week’s annual conference of the Interactive Advertising Bureau (IAB) in Orlando, Yahoo revealed that the company will be rolling out new targeting features. These new options, which include behavioural targeting, are intended to help marketers more precisely target ads to specific audiences. It’s been awhile since Yahoo has been able to make good [...]
Thinking Beyond Simple Demographics
Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical location, sex, language, household size, education, marital status, etc. These demographics provide a solid starting point for knowing who is in the target [...]
