Archive for branding
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Bing - Microsoft’s “Decision Engine”
The full deployment of Microsoft’s new search… I mean, decision engine called “Bing” is to be completed today via Bing.com. While Microsoft’s Live Search never really caught on due to poor marketing and, more significantly, poor search results, the company hopes to gain market share with the rebranded and reworked Bing search engine. Live.com’s HTTP [...]
Yahoo Rich Ads in Search
As announced in the Yahoo Search Marketing blog, Yahoo will be rolling out a new program that goes beyond simple text ads. “Rich Ads in Search” will allow advertisers to add videos, images, and custom search boxes to their advertisements, delivering a more effective sales experience.
Below is an example of a Pedigree ad that is [...]
Reinforcing Your Brand and Visual Consistency
With the plethora of businesses germinating onto the web, it is becoming increasingly imperative to build, develop, and reinforce your brand online. This enables you to create a reputation among the public, and more critically, to foster a relationship with your potential customers. Branding also makes it easier to distinguish yourself from the rest of [...]
