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It is not uncommon for the right-wing “news” agency, Fox, to be spreading lies and fear to the general population, and last week they took a step further into the territory of spreading misinformation. According to their article, SEOs (Search Engine Optimizers) are alone, friendless, and rightfully so, because we are apparently
… part of a [...]

In light (at least partially) of Yahoo’s new targeting features that were announced earlier this month, Google is quickly following suit in a post made by the VP of Product Management, Susan Wojcicki. According to the post,
We think we can make online advertising even more relevant and useful by using additional information about the websites [...]

At last week’s annual conference of the Interactive Advertising Bureau (IAB) in Orlando, Yahoo revealed that the company will be rolling out new targeting features. These new options, which include behavioural targeting, are intended to help marketers more precisely target ads to specific audiences. It’s been awhile since Yahoo has been able to make good [...]

The ever-growing number of people flocking toward the online world, as well as the increasing intensity of Internet usage, have long been in the sights of ambitious advertisers and marketers. Sending the right targeted message to a target audience is important for staying on budget, and emerging technologies are paving the way for more precise [...]