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In addition to making our daily lives simpler and more productive, the Internet has also refueled the advertising machine. The Internet has become a new platform for reaching an audience, and a method of finding new, previously untapped markets. But with the plethora of consumers (and marketers) going online, it is becoming ever so important [...]

Most search engine marketers are content with their results from the main paid search advertising networks: Google AdWords; Yahoo Search Marketing; Microsoft adCenter and; Ask.com Sponsored Listings. However, the advertiser saturation in these ad networks begets more cost-effective paid search engines elsewhere. Let’s see why.
The smaller pool of advertisers on other paid search networks generates [...]

Riddle: Ask.com has well-organized ones, Google has ugly ones, and now Yahoo is implementing them too. What are they?
Answer: Universal search result pages (a.k.a. blended search or federated search).
Universal search pages, or as Yahoo calls them, "Glue Pages," have been showing up on Yahoo India late last week. While still in beta, Yahoo’s Glue Pages [...]

While the rest of the world celebrated "Cinco de Mayo" yesterday, Ask.com’s homepage flaunted a "Cinco do Mayo" as seen below.

It was probably just a hasty typo and I don’t think anyone will (or should) be fired over this, but let’s poke some fun at Ask for the oversight anyway.
Random thoughts that [...]

Last week, Hitwise announced the latest figures of March’s U.S. search engine searches based on a sample of 10 million U.S. Internet users. Google achieved an all-time high, while the other G.Y.M. members (Yahoo and Microsoft) sunk to all-time lows. The results are summarized below.
Percentage of U.S. Searches Among Leading Search Engines

March 2008

February 2008

March 2007

Google

67.25%

66.44%

64.13%

Yahoo

20.29%

20.59%

21.26%

MSN [...]