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Google AdWords is undergoing a big overhaul (the biggest in recent memory) of its platform, in a large set of changes under the “Enhanced Campaigns” umbrella. With all the new features, new targeting methodology, and the fact that it’s rolling out to all advertisers this summer, here are some good blog posts to make sure [...]

Paid search (also called pay-per-click or PPC), can be quite hard. Things are changing all the time, like algorithms, platforms, policies, etc. Thankfully we can learn from the mistakes of others. Here are some articles that talk about common PPC mistakes, so hopefully you can be careful and avoid them. Top 10 PPC Campaign Mistakes [...]

Back when Facebook ads became available, it had piqued the interest of many advertisers due to the tremendous growth in Facebook’s user base, and its wide reach of Internet-savvy consumers. Below is a message I received from a friend of mine who had given Facebook ads a shot earlier this year. It details his experience [...]

One of the primary objectives of maintaining an online presence is to generate traffic that lead to sales from new and existing customers. Chances are that they use search engines somewhere in their buying process, which is why search engine optimization is an important aspect that should be considered during web development. Google has recently [...]

Google ushered in the use of Quality Scores in AdWords three years ago, with the intention of allowing more effective advertisements and higher quality websites to advertise more cheaply. At first, a strong focus was placed on getting better click through rates, as it was (and still is) a key factor in determining one’s Quality [...]