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Back when Facebook ads became available, it had piqued the interest of many advertisers due to the tremendous growth in Facebook’s user base, and its wide reach of Internet-savvy consumers. Below is a message I received from a friend of mine who had given Facebook ads a shot earlier this year. It details his experience [...]

One of the primary objectives of maintaining an online presence is to generate traffic that lead to sales from new and existing customers. Chances are that they use search engines somewhere in their buying process, which is why search engine optimization is an important aspect that should be considered during web development. Google has recently [...]

Google ushered in the use of Quality Scores in AdWords three years ago, with the intention of allowing more effective advertisements and higher quality websites to advertise more cheaply. At first, a strong focus was placed on getting better click through rates, as it was (and still is) a key factor in determining one’s Quality [...]

The repercussions to last month’s announcement of Yahoo’s nonexclusive agreement to serve Google ads to Yahoo’s search network have been under scrutiny by many people, including advertisers using Yahoo Search Marketing (YSM) and AdWords. Search marketing companies like SearchIgnite have also been looking into the effects of the partnership on paid search campaigns.
A report released [...]

The minimum bids for keywords in Google AdWords are influenced by many factors such as advertiser competition, the relevancy of the ad’s landing page, as well as the time it takes to fully load the page. Since click through rate (CTR) is also included in a campaign’s "Quality Score," it’s a good idea to focus [...]