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The Wall Street Journal Digital Network (WSJDN) has delegated Microsoft adCenter with the responsibility of delivering advertisements to its network. This partnership is beneficial to Microsoft in many ways and sheds some light as to where adCenter could be headed in the years to come.
The WSJDN comprises of some notable Internet properties including Barrons.com, MarketWatch.com, [...]
Microsoft has presented search marketers and advertisers with an early Christmas present this year, with plans for a more extensive array of tools in adCenter. Some advertisers have been critical of Microsoft’s search engine Live.com, as it only commands about 7.4% of search traffic in the United States, placing it well behind Google and Yahoo, [...]