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Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this latest update, the most useful one is probably “Audience Insights,” so we will begin with looking at that.
Audience [...]

The four main keyword matching options are briefly described in Search Engine Panel’s Lexicon, but examples of how to properly implement these options should aid in truly understanding their key differences and uses. Also, I did say that I’d go deeper into keyword matching options in my post on How to Pay Less for Keywords [...]

Most search engine marketers are content with their results from the main paid search advertising networks: Google AdWords; Yahoo Search Marketing; Microsoft adCenter and; Ask.com Sponsored Listings. However, the advertiser saturation in these ad networks begets more cost-effective paid search engines elsewhere. Let’s see why.
The smaller pool of advertisers on other paid search networks generates [...]

Today’s the first day of SMX Advanced 2008 in Seattle, and the President of Microsoft’s Platform & Services Division, Kevin Johnson, announced the release of adCenter Desktop Beta only moments ago. Traditionally, the only means for managing adCenter campaigns was through a web browser, which could be quite tedious and inefficient for large or [...]

In addition to search engine optimization, there exists the pay-per-click / paid search / paid inclusion branch of search engine marketing. We’ve all dipped our feet into search advertising networks such as Google AdWords, Yahoo Search Marketing or Microsoft adCenter (or even more vertical-specific networks).
Certain keywords can get quite costly, so here are some [...]