Search Engine Usage for U.S. Surfers
Posted: November 22nd, 2007
Earlier this week, Hitwise released the latest figures of October’s search engine searches, based on a sample of ten million Internet users in the United States. The results are summarized below.
Percentage of U.S. Searches Among Leading Search Engines
|
October 2007 |
October 2006 |
|
|
|
64.5% |
60.9% |
|
Yahoo |
21.6% |
22.3% |
|
MSN / Live Search |
7.4% |
10.7% |
|
Ask |
4.8% |
4.3% |
The remaining 1.7% of searches is shared among 49 other search engines in Hitwise’s study.
Google has continued to gain market share from Yahoo and MSN, and it would appear that MSN users are more likely to defect to alternative options.
Ask.com’s adoption of universal search and its new wave of exciting television ads are making headway into re-establishing Ask as a major player in the search engine field. Its blended search format has the potential to provide more useful information to users - especially for local searches.
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