July 2008 PageRank Update

New toolbar PageRanks have begun updating today and the entire process should be completed by the beginning of next week according to Matt Cutts. There hasn’t been any changes to SEP’s PageRank yet as of posting this (probably because the news is being broken just now).
Speaking of breaking news (shameless plug alert!), you can [...]

How to Get Better Click Through Rates

Click through rate (CTR) is a key metric in determining the effectiveness of a pay per click campaign, and is one of the first areas to look at for getting better returns on our paid search advertisements. One way of improving an ad’s Quality Score, and thus pay less for our keywords, is to improve [...]

Potential Price Hikes to Yahoo Search Marketing

The repercussions to last month’s announcement of Yahoo’s nonexclusive agreement to serve Google ads to Yahoo’s search network have been under scrutiny by many people, including advertisers using Yahoo Search Marketing (YSM) and AdWords. Search marketing companies like SearchIgnite have also been looking into the effects of the partnership on paid search campaigns.
A report released [...]

Using SWFObject to Embed Flash

Using SWFObject to Embed Flash

Given last week’s excitement over Flash files getting partially indexed, I thought it would be a good time to reconsider applicable uses of Flash in web designs. Although Flash isn’t inherently compliant with search engine optimization, it could be used appropriately in certain instances. Here’s a quick spotlight on using SWFObject for SEO benefits, followed [...]

Minimum Bids at AdWords Spike Again

The minimum bids for keywords in Google AdWords are influenced by many factors such as advertiser competition, the relevancy of the ad’s landing page, as well as the time it takes to fully load the page. Since click through rate (CTR) is also included in a campaign’s "Quality Score," it’s a good idea to focus [...]

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