Microsoft Releases adCenter Desktop Beta

Today’s the first day of SMX Advanced 2008 in Seattle, and the President of Microsoft’s Platform & Services Division, Kevin Johnson, announced the release of adCenter Desktop Beta only moments ago. Traditionally, the only means for managing adCenter campaigns was through a web browser, which could be quite tedious and inefficient for large or [...]

Four Signs of a Great Search Engine Optimizer

Every now and then I run into web designer portfolio sites and services that also claim to be SEOs. Most of these sites look great, but only half of these web designers understand and adhere to web standards, while the other half think that a website is great as long as it looks good on [...]

Fake Linkbaiting Tactics Punishable by Google

Link bait is defined in our lexicon as “a method of accumulating a large number of inbound links… through unique sensational editorial content or tools… submitted to social media sites in hopes of building inbound links from other sites.” Its ability to generate a substantial amount of relevant links has caught the attention of many.
Unfortunately, [...]

How to Pay Less for Keywords in PPC Campaigns

As small business owners and campaign managers well know, pay per click campaign budgets aren’t as liberal as we would like them to be. Fortunately, there are ways to pay less for your chosen keywords and while maintaining (or bettering) your ads’ visibility, click-through rate, and the overall ROI.
Keyword Matching Options
For the most part, you [...]

Google Launches Google Health Beta

Yesterday, Google Health Beta was launched with praises from some and to the dismay of others. The idea of a Google service for health care providers had been speculated as early as July of 2006, with a confirmation of the Google Health project by CEO Eric Schmidt in February of 2008.
Google Health is primarily a [...]

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