Search Engine Panel

Last week, the experts in click fraud at Click Forensics disclosed of their newest version of the Click Forensics traffic quality management platform. This system is intended to detect instances of click fraud such that advertisers and publishers alike can improve on converting quality traffic to sales.
How do they do it?
Well, CF monitors [...]

Google’s Webmaster Tools is in the process of changing its look. The old main “Dashboard” page now hides behind “Home,” and unread messages from the Message Center are now prominently displayed at the top.
The new “Home” page (click to enlarge):

I’m happy to report that the side navigation is much faster now (optimized AJAX?), so browsing [...]

I came across a noteworthy WebmasterWorld thread where WW member MichaelBluejay describes an incident in which a popular magazine, Consumer Reports, had contacted him in a quest for backlinks.

The thread opens:
Consumer Reports wrote to me, saying they’re “constantly seeking sites that complement our own,” how their ultimate goal is to help consumers get expert [...]

The U.S. Department of Justice is currently undergoing a review of the settlement between Google and the Association of American Publishers and the Authors Guild. These two entities had filed a class action suit against the search monolith back in 2005, but have only recently settled. Unfortunately for Google, the terms of settlement are now [...]