New Look for Google Webmaster Tools

New Look for Google Webmaster Tools

Google’s Webmaster Tools is in the process of changing its look. The old main “Dashboard” page now hides behind “Home,” and unread messages from the Message Center are now prominently displayed at the top.
The new “Home” page (click to enlarge):

I’m happy to report that the side navigation is much faster now (optimized AJAX?), so browsing [...]

Consumer Reports Asking for Links

Consumer Reports Asking for Links

I came across a noteworthy WebmasterWorld thread where WW member MichaelBluejay describes an incident in which a popular magazine, Consumer Reports, had contacted him in a quest for backlinks.

The thread opens:
Consumer Reports wrote to me, saying they’re “constantly seeking sites that complement our own,” how their ultimate goal is to help consumers get expert [...]

Google Book Search Antitrust Suit

Google Book Search Antitrust Suit

The U.S. Department of Justice is currently undergoing a review of the settlement between Google and the Association of American Publishers and the Authors Guild. These two entities had filed a class action suit against the search monolith back in 2005, but have only recently settled. Unfortunately for Google, the terms of settlement are now [...]

Improving the User Experience with Site Analytics

Improving the User Experience with Site Analytics

Having a presence in the online world is quickly becoming common, and everyone from companies to the average Joe is leaving their digital footprint on it. This is exemplified through the many product pages, online albums of family pictures, and candid consumer reviews that exist on the Internet. But just as it is worthwhile to [...]

SEO and the War on Terrorism

SEO and the War on Terrorism

We all know that search engine optimization (SEO) is a great way to drive traffic to a website and increase sales, but SEO is also useful in disseminating ideas and messages. These messages often originate from businesses in the form of press releases, positive product reviews, and reputation management initiatives. But surely SEO can do [...]