Posted: February 18th, 2008
With last year’s introduction of universal (blended) search results followed by the $1.65 billion purchase of YouTube, we knew that video ads were next to appear on Google search result pages. Google has begun testing last Thursday according to a NYT article.
It looks as though these ads will operate on a cost-per-click basis and be directly integrated to the current AdWords network. That is, the ads themselves are not videos like a T.V. commercial, but are text advertisements. It’s also not that big of a surprise that advertisers are not being charged extra to advertise on a video. In fact, we’re unsure whether advertisers will even be aware that a visitor came from a video ad.
Google will undoubtedly begin testing picture and video ads too on its ever-growing database of videos (YouTube), and it won’t be long until every video we watch on YouTube will have some sort of advertisement on it. And soon after that, some sort of “premium membership” will be offered at YouTube for the option to skip those ads. Yes, the option.