Posted: June 13th, 2013
According to a recent post in the Facebook Newsroom, Facebook will be introducing hashtags effectively immediately to the Facebook social media platform.
Introducing Hashtags on Facebook
Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.
Interestingly, Facebook’s biggest competitor Google+ also launched hashtag functionality to its system in the past month or so, to much success. Whether this is in direct or indirect response to Google+’s adoption of hashtags is not publicly stated.
What Facebook is saying, is that hashtags will allow users to have a larger view of what people are talking about on Facebook, and to help highlight these trending topics and conversations. Ultimately, Facebook’s goal is to increase user engagement on its site.
They also note that hashtags are only the first step in bring users together in trending conversations. It will be interesting to see what new developments in has in the pipeline, and whether privacy concerns will be raised because of them.