More Secrets to Search Engine Optimized Content
Posted: May 15th, 2008
This is the second part to the “Secrets to Search Engine Optimized Content” post. In the first installment we talked about target keyphrases and optimal content length, and how to properly incorporate these two factors to enhance the user experience. The days of keyword stuffing and overloading a web page with pointless information are long over. The idea of catering to the user experience again surfaces in our goal to create search engine optimized content.
3. High Quality Content
If content is king, then great content would make for a great king. Quality writers who can actually write at a high level will be in demand, and this ability will become essential to the success of next-gen SEOs. The basis for high quality content (other than the betterment to user experience) is the linkability factor.
Whether search engine optimized in the traditional sense or not, well-written content lends itself to being respected and thus linked to from other sources.
4. Clickable Titles
Remember that our endgame is to get visitors onto our website and following through with our call to actions. Getting to this point will require searchers to click our titles. This means that the title and content snippet (description) that shows up in SERPs should be considered as advertising copy.
We can apply this consideration by also thinking of our ad copy as a call-to-action in itself! Include benefit statements around your content and in the title. Give a sense of urgency through time-sensitive messages. The key is to get that clickthrough to your web pages. Unique titles for each product page helps as well.
Great insights into SEO. I highly agree that everyone should use unique titles for every page of their site.