Microsoft Live Search Gaining Market Share?
Posted: January 21st, 2008
Nielsen Online’s December search share numbers have been sending small ripples through the search marketing world. According to Nielsen, Microsoft’s Live Search was the only of the “big three” search engines to increase its market share in December, from 12% to 13.8% for queries performed in the United States.
On the other hand, Yahoo and Google were both subjected to decreases. Yahoo’s share of the market fell from 17.9% in November to 17.7% in December, while Google suffered a loss from 57.7% to 56.3%.
This comes as a shock to many people in the industry since Microsoft Live’s usage seemed to be on the decline, as reported by Hitwise in previous months, while Google’s usage was rising. Following the trend of earlier reports, Hitwise announced that the search giant in fact reached a new high of 66% in the U.S. market for the month of December.
So which one is it? Is Microsoft’s Live Search actually gaining momentum and adoption over Google? Perhaps additional months of documentation will yield more similar results between Hitwise and Nielsen.
Google will always prevail!
Yuck, If they’re supposedly gaining it must still be buzz… I can’t imagine or foresee that really happening…
Great job with your blog!
Thanks for the comments!
I really don’t think Live search engine is going to kill Google. Google is going to stay here for long time. But i am waiting for other quality search engines to come up. I am not for Google monopoly.
There are other quality search engines out there already (especially vertical ones), along with new ones popping up every now and then.
These search engines are highly unlikely to independently gain significant marketshare, and are more likely to be bought out by one of the major SE’s at best. At worst, one of GYM will create a similar search engine internally.