Keep The Marketing and IT Teams Apprised
Posted: February 28th, 2008
For those who have been following this blog since its inaugural month, you may remember a post entitled “Incorporating SEO in Website Creation” in November. It reiterates the novelty of search engine optimization and highlights the benefits in considering SEO factors early on in any website design project.
However, the marketing and IT departments need to continue their joint sessions and have meetings from time to time, since ranking highly is only part of the equation. The next step is to convince searchers to click on your particular organic listing and draw them to your pages.
It’s not uncommon for a searcher to click on the second, third, or even fourth listing before clicking the one at the very top, if they decide to even visit that first page at all. Most people quickly scan each of the listings’ titles and content snippets (or descriptions) to quickly determine whether that site has the information sought.
Don’t forget that meta descriptions can play a key role in winning over traffic from higher ranked sites, and should even be regarded as advertising copy. Each of the pages of your site (such as product pages) should each have unique and well written meta descriptions that “sell your site” to searchers.
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