Identifying High Conversion Search Traffic
Posted: May 16th, 2009
Last week, the experts in click fraud at Click Forensics disclosed of their newest version of the Click Forensics traffic quality management platform. This system is intended to detect instances of click fraud such that advertisers and publishers alike can improve on converting quality traffic to sales.
How do they do it?
Well, CF monitors and tracks traffic for over 300 advertising networks, and billions of click-throughs from the top search engines and foremost publishers.
Paul Pellman, CEO of Click Forensics:
Our new platform helps customers pinpoint and increase the flow of highly-convertible traffic in real-time, which ultimately improves the results of their online campaigns.
New features to the platform include:
Click Forensics Site Score – sources of traffic are tagged with individual Click Forensics Site Scores that rank visitors based on their propensity to convert. This allows ad networks to more effectively filter and route traffic for highest monetization and provide the best ROI for online advertisers.
Adaptive Intelligence – to accommodate varying traffic profiles among different ad networks, advertisers, and publishers, the new engine provides the capability to adjust rules and thresholds to produce traffic quality scores that better reflect propensity to convert for each specific client. For example, an ad network that caters to retailers in Asia might have very different traffic patterns than a B2B ad network in North America.
Machine Learning – the traffic scoring engine also employs new machine learning capabilities that allow it to adapt and tune itself in real-time to detect new sources of good and bad traffic as they emerge. Filtering decisions can be made instantly based on traffic quality thresholds set by clients.
Enhanced Anomaly Detection – more granular click anomaly detection features can distinguish new complex click types – machine or human – even from the same computer. This includes increasingly popular malicious Javascript programs that execute upon a page view or site visit. In addition, volume and spike anomalies can be more easily identified to protect from stealth attacks, such as those resulting from botnet activation.
Tags: Click Forensics, conversions, tools
I also just got special ‘newyear gift’ form...
Leave a Reply